“People see the folly in my colourful liveliness and fail to see the madness in their boring normality.” - Mad Hatter (Johnny Depp), in “Alice in Wonderland”, 2010
Milano Rho Fiera: Cappellini provokes us again this year with its ability to detect trends and signals from various places in the world and everyday life. Fashion like art has an always more important role in representing reality, bringing latent needs to the forefront (e.g. the return of the mini-skirt for women or the return of wood and natural materials for furniture) and currents of thought in opposition to the mainstream which standardizes all artistic expressions. Considering this, new aesthetics are more inspired by local heritage, and cultural groups who have not yet been absorbed by the patterns of global standardization. The street and in particular the "street art" are the new protagonists, the basis of Cappellini’s concept for the Salone 2014 exhibition.
"CAP TOWN" is an installation that recalls, in form and colour, the unstructured and irregular architectures of villages in the southern hemisphere. Raw and rough colors that contrast with the traditional canons of aesthetics and beauty, against the vision of a world that has been aestheticized at all costs and leave room for individual events. A set of boxes placed along the perimeter of the stand describe a real but lively world where the Cappellini products find a place which is quiet and at the same time alive. Here there are ten horizontal and vertical boxes that represent ton-sur-ton domestic and lounge areas: a living area, a bedroom, a dining room, an office, a waiting room... which cointain products with a very pronounced character that, thanks to their personality, stand out from the average and standardized tastes which tend to flatten and simplify contemporary living.
Milano, via Santa Cecilia 4: the presentation of a selection of 2014 products in the Milanese showroom, is new for this year, the “Cappellini Home” in the unusual color combination black/white with purple tells the story of the classics from its catalogue alternating rigorous furniture products with loud products that have a strong visual impact. Again Cappellini demonstrates how objects by designers with different histories, cultures and backgrounds can live harmoniously together.
“LOSING MY AMERICA”
Milano, via Santa Cecilia 4: seeking to preserve and diffuse the American crafts’s legacy the Chilean studio “gt2P” together with “Coletivo Amor de Madre Gallery”, has developed the project Bridging America, a system to dialogue with the design industry through the exploration of new technologies. Each piece of the collection becomes a practical research for the development of collaborations with local artisans and designers “Losing my America” is the first expression of this work. Ariel Rojo - México, Estudio Guto Requena - Brasile, gt2P - Chile.
“GREEN FURNITURE AWARD 2014”
Milano, via Santa Cecilia 4: on Friday 11th April the Cappellini showroom will host the awards ceremony for this global design competition for sustainable furniture. This is a way of bringing together the best sustainable design projects, to show the world how good design can be.
CAPPELLINI PROTAGONIST OF MANY INITIATIVES AT THE SALONE 2014
Rho Fiera, Tuesday 8th – Sunday 13th April
Stand Cappellini: pavilion 20 stand E01 - F06, “Cap Town”.
Red Lounge Cosmit: service center ground floor, 2 Elan white leather, 2 Spring white, Smoke.
Stand Ceramica Flaminia: pavilion 24 stand F05, Bong, Neo Country, Bac chair, Lotus table.
Tuesday 8th April
Design Contest Istituto Marangoni, Bolon, Cappellini: via Cerva 24; competition awards ceremony at the Istituto Marangoni Design School which has been fully furnished by Cappellini and the two winning prototypes will also be on show.
Thursday 10th April
Colombo Via della Spiga: via Bigli 11/A; presentation of the collection of bags designed by Nendo at Spazio Bigli, featuring with Cappellini products; the Cappellini products (Fronzoni, Ribbon) even at the boutique on Via della Spiga 9.
Friday 11th April
Showroom Cappellini: via Santa Cecilia 4; “Green Furniture Award 2014” Ceremony & Cocktail, 7pm - 9pm, awarding of the contest’s winner.
Showroom Cappellini, Tuesday 8th – Sunday 13th April
“LOSING MY AMERICA, gt2P + Coletivo Amor de Madre”, exhibition of sculptures made by Brazilian, Chilean and Mexican artisans; via Santa Cecilia 4.
“CAPPELLINI HOME”, new black/white with purple colour combinations for the Cappellini classics; via Santa Cecilia 4.
Exhibitions in the city:
“La Casa Morbida”: Museo Poldi Pezzoli: via Manzoni 12, exhibition with blue Peacock armchair.
“100% Original Design” (Elle Decor Italia): Piazza Duomo; exhibition at Palazzo Reale about original design (products Side 1, Three Sofa).
“Everything is Design” (DCasa): Via G. Vasari, 15; exhibition at Teatro Franco Parenti featuring limited editions (Eye Shadow lamp); photo exhibition at Emporio Opificio in via Tortona 31.
“60° Interni”: via Festa del Perdono; dinner at the Università Statale for the 60° anniversary of the magazine; Giulio Cappellini is protagonist of the table ‘84/’94 with a selection of designers and architects. 8 SChair in wicker and 6 PO blue crosses will be also on show.
Spotti: viale Piave 27; presentation of the Kvadrat / Raf Simons collection a selection of Cappellini products (Bird e Fronzoni) upholstered in this fabric.
Ebay: via Tortona 27; exhibition at Superstudio Più with Candy Shelf.
Alcantara: via Tortona 27; featuring S-Chair Homage To Berlin Limited Edition, 2 Bac tables, 2 Gong tables, 4 Peg armchairs.
Superstudiopiù: via Tortona 27; public spaces with 10 Mr.B armchairs and 2 Tron armchairs.
Carlo e Camilla in segheria: via Meda 24; chef Carlo Cracco hosts Fronzoni chairs, Tate Color chairs and Thinking Man’s chairs at his restaurant.
Daniel: via Fatebenefratelli 21; restaurant with Cloud bookshelf, Tate stools and Rive Droite chair.